hello kitty

Are you looking for some girlish fun...or maybe you're a guy who wants to join in. Boardfest just may be the ticket for some games, surf excitement, bands and thrills. Formerly known as Hello Kitty Boardfest, it's coming Labor Day Weekend to Huntington Beach California.

October 17 - 18, 2009


Huntington Beach, CA -- Boardfest, an all girl surfing competition at the beaches of Huntington Beach features name female surfers. The all-girl surf festival series at the Huntington Beach Pier is usually held in September or October is an event that  attracts the world’s best short and longboard surfers battling for cash prizes.

Boardfest, the annual girls gathering held Labor Day Weekend is billed as an all-girl, action sport, music and empowerment festival. Att  Boardfest action sports, music and life collide. Boardfest offers something for every level from professional to amateur surfing, skateboarding and snowboarding competitions. It features  women athletes, surfing and skateboarding clinics, live entertainment, activities, attractions and exhibits.  Boardfest is open to the public free-of-charge, with a few activities costing a fee.


HUNTINGTON BEACH, Calif. – October 17 to 18, 2009 – Boardfest marks its triumphant return this year with the largest event of its kind in the U.S.  The Boardfest “Fall Frenzy” features surfing and snowboarding competitions, live music, fashion, clinics, free attractions, empowerment activities, skateboarding demos, an interactive exposition and a major salute to Girl Power.

Boardfest is held just south of the Huntington Beach Pier, Saturday and Sunday, Oct. 17-18.  The family-friendly event features activities for kids, tweens, teens and young adults.  More information is available at www.boardfest.com.  Key elements of Boardfest include:

Nation’s Largest Girls Junior Pro-Am Surfing Competition: The sporting “soul” of Boardfest features the largest stand-alone event of its kind for women in North America.  The unique competition is open to females under the age of 20.  Key elements include:
•    America’s elite age 20 and under surfers competing in a world class venue
•    Historically excellent wave window with fall hurricane swells

Blizzard at the Beach Snowboard Rail Jam: Boardfest’s innovative Blizzard at the Beach features more snow, more drama, more carnage and world-class male and female athletes competing.  With music blaring and the Pacific Ocean as a backdrop, competition is held adjacent to the iconic pier on a giant, snow-covered structure. Key elements include:
•    Invitation-only field of elite men on Saturday; women only on Sunday
•    Massive two-story platform covered with 40 tons of fresh snow daily

Boardfest Music, Entertainment & Fashion Stage: The entertainment stage is the heartbeat of Boardfest; with daily action ranging from popular bands and radio DJs to fashion shows, the Boardfest stage is a top draw for hard-to-reach tweens and teens.  Key elements include:
•    Fashion shows with top lifestyle brands Roxy, O’Neill, Quiksilver, Billabong, etc.
•    Paramore, Cute Is What We Aim For and MTV’s Alex M among historical acts

Boardfest’s Ocean-Front, Interactive Exposition: Boardfest’s interactive exposition features dozens of free exhibits, activities, attractions, sampling and an arcade spread over four acres.  Heavy on environmental, empowerment & healthy lifestyle themes; key elements include:
•    Dozens of free exhibits, attractions, activities, sampling and more
•    Prominent salute to Girl Power pays homage to Boardfest’s roots

Several cost-effective entitlement and exhibitor packages are available.  Boardfest is produced by MKM, a Huntington Beach-based firm that specializes in non-traditional public relations, experiential marketing and event production.  Please visit www.myspace.com/teammkm.

Festival is open to the public, free of charge 9 a.m. – 5 p.m.



Pro/Am women’s surf competition starts daily at 8:00 a.m.
Surf and skate clinics run twice daily at 8:00 a.m. and 1:00 p.m.
Snowboarding exhibition runs Sunday and Monday from 9:00 a.m. – 11:00 a.m.
Live entertainment starts daily at 10:00 a.m.


WHERE: Huntington Beach Pier, Huntington Beach, CA (South Side)

WHO: Top athletes to look for at this event should include Holly Beck (Redondo Beach), Erica Hosseini (Newport Beach), Courtney Conlogue (Santa Ana) and Mary Osborne (Ventura).

EVENTS: Huntington Surf & Sport Surf Zone: Top American female surfers will battle for prizes at a professional rated competition. Divisions include HSS pro/am shortboarding, pro/am longboarding, amateur and an exciting “winning-team-take-all” Tag Team event.

Skate Zone : In addition to pro-am and amateur vert and street competitions offering prizes, the Boardfest Skate Zone will feature daily skateboarding and BMX demonstrations by top team riders.

Jeep Snow Zone: Eighty tons of fresh snow will be blown on the beach in September at the second annual Boardfest Snowboard Rail Jam. Pro athletes will showcase their talents in daily demonstrations on a two-story tall run dropping first onto a 26 foot-long box feature and then a 20 foot rail. A “best trick” is up for grabs.

Boardfest Triple Threat: The  Boardfest Triple Threat adds yet another layer of sporting drama with top surfers, skateboarders and snowboarders competing against each other in all three disciplines. The cumulative leader following three days of intense competition will be awarded a grand prize.

Daily Surf & Skate Clinics  Whether you are jumping on board for the first time or just want to sharpen your riding skills, Boardfest’s twice daily clinics are the perfect place to do both. Our “girls only” environment creates a fun and non-intimidating atmosphere, while our world-class venue provides a professional platform to elevate any surfer/skater girls to the next level. All participants received professional instruction and goodie bag.

Concert Stage: Concert Stage & Entertainment Center at Boardfest features live entertainment, yoga clinics, dance performers and special guest appearances. Special acoustic performances

Fun Zone: Join in free attractions (rock wall, mechanical surfboard, etc.) and games and activities including foos ball, air hockey, pinball and more. More than two dozen interactive exhibits

An added bonus of Boardfest is the historically good weather and surf conditions at the famed Pier. According to Surfline.com's Sean Collins, "The weather in September is typically warm with light Santa Ana wind conditions a distinct possibility. We also receive a combination of swells from the South and Northwest in October, which create clean and "peaky" waves at Huntington. This could create a scenario of epic conditions for the girls."

Boardfest at Huntington Beach has been expanded at Huntington – providing a variety of games and activities such as a rock climbing wall, moon bounce house, surf obstacle course, mechanical surfboard, sand castle building and hula-hoop contests open to the public, free-of-charge.

Helping bridge the gap between the top pros and America’s next generation of competitive surfers, Holly Beck headlines daily surf clinics and is among the top women playing hands-on roles, educating and instructing surfer girls on how to take their surfing skills to the next level.

Each Boardfest clinic will culminate with participants competing in an actual team event featuring the same judges, announcers and contest staff utilized in the pro event. Participation in the surf clinic requires an entry fee and spaces will be limited (details available at www.boardfest.com).

Sponsors show support for the girls and women who have made surfing what it is today. Boardfest, with its just-for-girls surf clinic and women's pro contests, is a great way to do just that.”

For consumer or entry information visit www.boardfest.com

Boardfest is a world-qualifying series-rated event following the same format as the U.S. Open of Surfing: 64 women will compete in the main event for prizes, and 32 more will battle in the longboard competition for prizes.


The surfing competition, free activities include a rock-climbing wall, a mechanical surfboard, a moon bounce house and a beach obstacle course, sand-castle-building contest, a tug-of-war and beach ball waddle races on the beach and photos plus live music plus demonstrations featuring female skateboarding stars.



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