TOURISM ON THE RISE IN ORANGE COUNTY

Disneyland¹s Upcoming 50th Anniversary and the Popularity of "The O.C" Expected to Increase Visitors to Anaheim/Orange County

ANAHEIM, CALIF. (December 28, 2004) ­ Orange County experienced an increase in visitor attendance for the eighth consecutive year, welcoming 43.6
million people who spent more than $7.3 billion throughout the area in
2004.

These preliminary figures project that the number of visitors increased by 2.0% percent comparing them to the 42.7 million in 2003. Visitor spending increased dramatically to more than $7.3 billion compared to the 2003 figures of $6.8 billion, indicating a 7.7 percent increase in overall visitor spending.

According to CIC Research, of the $7.3 billion spent in Anaheim/Orange County last year, 26 percent was spent on lodging and accommodations, 28 percent on meals and beverages, 18 percent on amusement and
attractions, and 21 percent on shopping.

According to the Travel Industry Association of America¹s (TIA) Annual Travel Forecast, overall traveler spending by domestic and international visitors in the U.S. is forecast to increase 6.9 percent by year-end to nearly $593 billion up from $555 billion in 2003. An additional 5.3 percent increase in 2005 will bring expenditures to well beyond the $600 billion mark to $624 billion.

FOR IMMEDIATE RELEASE: Elaine Cali (714) 765-8853 [email protected]