snow zone boardfest photo
huntington beach boardfest

Boardfest Snow Jam Photo and Information  Huntington Beach, Calif.


Boardfest (formerly known as Hello Kitty Boardfest at the beach brings out the craziness in Southern California beach dwellers.  Boardfest includes a snow ramp competition with trucked in snow for to get vacationers into the winter mode. The Co-Ed event is sure to get you thoroughly amped as snow mixes with sand.

Huntington Beach, Calif. -- Boardfest is the fun event on Labor Day Weekend for girls and boys. It includes clinics, competitions with prizes and some really neat stuff such as snow--something many beach kids have yet to see or experience at the ripe age of 4 or 5. This annual event includes fun activities for youth, especially, and includes information discussed here. It is subject to change as the event organizers may modify plans, and though the event grows and progresses annually, though there's no guarantee it will be back next labor day weekend.


Included in the 3-day festival of fashion, music, and sports at the beach, in 2007 the event offered Snowboard Rail Jam in the JEEP SnowZone. Here's how it works: Boardfest adds freshly blown snow from local mountains to Huntington Beach   for an insane snowboarding rail-jam competition and demo on the Surf City sand!!

Daily demonstrations by top boarders
Best trick rail jam – $1,000 purse


Do you detect a little edge in this girly-girl event? Girls like feminine stuff such as the makeup and fashion product booths, but they also like athletics which you'll find plenty of at Boardfest. The event welcomes boys, too, but the environment is easy-going, and totally supportive for young girls and women. Parents love bringing the tiny tots, too, because the vibe is very family-oriented.


Southern California's original and largest oceanfront snowboard rail jam went coed in 2008 as this  Blizzard at the Beach pits world-class male & female athletes against one another in a Mountain High experience.  It's an invitation-only battle held two days with music blaring and the Pacific Ocean as a backdrop. A massive, three-story high platform covered with 50 tons of freshly blown snow includes rails, automobile and quarter-pipe, plus fun box.


Mountain High Snow Village (kind of a spin-off from the successful US Open of Surfing) includes exhibits, athlete demos, autograph signings, giveaways and live entertainment on the nearby stage.  Mountain High's John McColly is credited with vision to support this cross-promoted effort. With the San Bernardino mountains in view on clear winter days upcoming, the lure of mountain skiing at Mountain High ski resort clearly drives a marketing message to youth who love extreme sports. Get a taste of the snow in September at the beach, then keep you calendar open for the ski season that usually runs from late November through April in the Southern California mountains. Boardfest weaves surfing, skateboarding and snowboarding competitions, fashion shows, live bands, an arcade and free attractions into an event that attracts approx. 100,000 spectators-- tweens, teens and young adults. 


We remember when the management firm of this event first introduced us to Core Tour, a bmx extreme sports event next to the HB Pier. The city wasn't real excited about the venue as the dirt trucked in and the viewing arenas were squeezed between shrubbery and bushes with minor damage from crowds trying to get a glimpse into the arenas. Re-grouped and back stronger with this on-the-beach Boardfest that was launched as Hello Kitty Boardfest (great sponsorship, but not enough reach, apparently) the event has now transformed into a co-ed (catered first to girls), extreme board sports event. It certainly has potential to grow into another US Open of Surfing - Beach Games style event, as we've seen its attendance increase and marketing shift year after year. All eyes are on the prize, the coveted youth audience and their spending dollars.





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