California is one of Top 6 U.S.
Where Flowers Come From
Imports account for approx. 70% of the cut flowers sold in the United States.
Floral Stats Statistics based on personal consumer purchases (transactions) of
flowers, flowering houseplants, green plants and bedding/garden plants (Does not
include business purchases)
What are consumers buying?
Outdoor bedding/garden plants: 49%
Cut flowers: 28%
Flowering/Green houseplants: 23%
For cut flowers only: 67% women, 33% men
For whom are they buying?
For self: 64%
As gift: 36%
For cut flowers only: 31% for self, 69% as gift
More than 400 California growers market cut flowers and foliage valued at nearly
$309 million (farmgate value) annually. While there are a number of very large
cut flower producers, many operate smaller, family run nurseries located along
the California coast. More than 60% of all domestically grown, commercially
sold, cut flowers are produced in California. More than 5,000 acres are devoted
to commercial growing of fresh cut flowers in California. This includes
greenhouse, shade cloth, and outdoor fields.
Types of fresh flowers and plants purchased for Motherr's
40% Outdoor bedding and garden plants 40% Cut flowers
17% Flowering houseplants 3% Green plants
Of fresh cut flowers, 42% are mixed bouquets and arrangements,
28% are roses, 15% are carnations, and 15% are single stems.
65% of Mother's Day floral purchases are made by women,
35% by men
In 1986 Congress voted to make the rose America's national
flower. Roses continue to be the single most popular fresh cut flower with
consumers. Americans bought 1.3 billion stems of roses in 1999. Studies
show women prefer pastel colored roses,
while men prefer red. California supplies
approximately 240 million stems (or 18%) of all fresh cut roses sold to
Sources: American Floral Endowment Consumer Tracking Study