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It is really easy to
write and submit a press release for
Beachcalifornia.com posting. There are a few basic procedures that will assist
our editors, thus helping your story be told. Internet publications are not much
different than newspaper or magazine publications but it's best to skip the
fancy lead sentences. With specific structuring, you may get double play
on our site.
What we ask: Please be
sure to include all the details of the event. We absolutely need the event
name, location address, time, cost, contact for public with phone number to call
and web or email. We also need to know if the event is structured as limited
attendance event, RSVP, or if it has a close-out registration date, or is for
adults or kids only. We do not have time to go to a web site and get the
information for ourselves. Our time is valuable. When you email us and have not
submitted the complete information, we'll send you back a reply below and will
not be able to post until we have all the information. This is our standard
guideline for posting to the calendar. At a minimum, any events-style press
release should include this information.
For event submissions, don't forget to include the following items:
Date(s):
City:
Name of event:
Brief Description:
Time:
Location (if it's a large campus for instance, specify name
of building):
Address:
Cost:
Public Phone:
Web (if any):
Photos (if any available, send by email, please)
Here is a published sample of
a California Events
Calendar listing with link to the enhanced feature page, a result of a
press release and our on-location coverage.
July 12, 2008 LAGUNA BEACH - Sawdust
Festival. Sawdust Art Festival features over 175 artists and
creators with original, handcrafted gift items that include:
hand blown glass, ceramics, clothing, ornaments, jewelry,
painting, sculpture and so much more. Admission includes
complimentary art project for all ages, entertainment, 3 outdoor
cafés and artist demonstrations including glass blowing.
Hours: 10 a.m. - 10 p.m. daily.
Address:
935 Laguna
Canyon Rd., Laguna Beach, CA. Cost: $9/person.
Call
(949) 494-3030.
sawdustfestival.org
In a perfect world, we'd like
that event description mentioned above separated as stand-alone information
within the press release. While the press release itself can have an interesting
story that PR people and public relations professionals spend time writing, if
you offer the stand-alone event description as a separated paragraph, you
may get double coverage in our press release section and events calendar.
Since we are visual beasts
and event-driven, photos in 200kb size or larger jpgs or pdfs will
certainly up the chances of a stand-alone page and piece about your event.
We don't seek to become the source for the event, but do like to promote items
of interest for California travelers. We are but one additional source to get
your message out there, and in nearly every case, we provide the information as
free editorial. Small youtube-style video clips are accepted if you notify
us in advance that you'll be sending them. We prefer clips sized to no more than
10 Mg. and filtered at a bit rate = 768, size = 640 X 480 pixels. This is
just guideline. Don't send advertising clips. Send news clips and on location
items. Ads won't be used. We maintain our own stream hosting service and have
capability of hosting the clip.
If the event has longevity as
an annual event, it will receive higher priority in being posted and will stay
on the site throughout the year to promote your event for next year, as well.
While there are some great
event submissions we receive from average folks who are just volunteering, we've
enjoyed coming across a few media-op style organizations that specialize in the
new media and online marketing. If you are paying large sums of money for
traditional media professionals, added dollars to your media budget will ace you
into the sphere and world where it's happening now...the Internet.
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