FACTOID! Among
online frequent
travelers, 70
percent use the
Internet for travel
planning. Use of the
Internet to actually
book travel
continues to
increase, with 45
percent of all
travelers now online
having made travel
reservations on the
Internet during the
past year. That
translates to 44.6
million online
travel bookers, up
six percent over
2003. The majority
(83%) of online
bookers are using
the Internet to do
at least half of all
their travel
booking. Source-
Travel Industry
Association.
