|
California Hotel & Lodging
Association - CH&LA and CABBI today announced that the two
organizations have entered into a partnership that will strengthen the
voice of California's lodging industry across all market sectors, while
providing property owners with the tools to operate a successful lodging
business in California.
"This is a great step toward unifying the California lodging industry,"
said CH&LA Chairperson Tony Bruno, vice president of Disneyland Resort
Hotels & Downtown Disney. "This partnership gives the industry a
stronger voice at the capitol and integrates CABBI into the largest
lodging association in California ."
"This partnership is another positive sign for the California tourism
industry and only strengthens our collective voice," stated Caroline
Beteta, executive director of the California Travel & Tourism
Commission. "Congratulations to CH&LA and CABBI on a giant step toward
unifying the tourism industry."
This strategic partnership will allow CH&LA to concentrate on critical
legislative, economic and educational issues pertinent to the California
lodging industry, while CABBI focuses intently on developing and
implementing targeted marketing opportunities for California bed and
breakfast inns. A CABBI Council, largely comprised of the CABBI Board of
Directors, has been created within CH&LA to direct CABBI programs and
services. CABBI members will receive CH&LA and AH&LA member benefits, in
addition to CABBI's current programs and services.
"We are pleased to partner with the most influential state lodging
association anywhere," said CABBI Board of Directors President Stephen
Willey. "CH&LA will significantly broaden program resources available to
CABBI members. In turn, CH&LA members who own B&Bs will benefit from
CABBI's niche industry expertise. We are looking forward to a long and
successful relationship."
|
