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California-Based Beech Sandal Company Makes Pedicures a Breeze
Psychologist Moves Her Focus From The Head
To The Feet
By C. MacDonald
A Seal Beach Psychologist turned her attention from the head to the
feet, after finding herself in a dilemma several years ago.
"I was sitting in a pedicure chair and realized I only had closed toe
shoes," recalled Gayle Trenberth, Ph.D. "My toes weren't dry and I had
to rush back to an appointment in my bare feet. I thought there's got to
be a better way."
That night, she dreamed of a sandal that would spread the toes for a
smudge-free polish and still let her go about her day in good-looking
footwear. "I got a single thong sandal, cut some rubber tubing and sewed
in separations for the rest of the toes," recalled the now-retired
psychologist.
Then she went to the library, researched sandal factories and ended up
faxing 30 of them a picture of her dream sandal. A factory in Indonesia
responded and wanted to work with her. So an excited Gayle sold her RV
for $5,000 and created Beech Sandal Co., LLC.
The clever woman, who grew up in Redondo Beach, next got a patent and
went to a trade show to gauge interest. It was a hit and manufacturing
began. By faxing spas and salons her information, then following up with
a phone call, she started selling her sandals. When she could, Gayle
visited potential customers in person. Later, her son, Chris, helped
create an online store (yogasandals.com). Now, over 10 years later, her
business has boomed and she sells more than 50,000 sandals in the United
States and thousands more overseas.
There are six styles of Yoga Sandals, known for their toe separators,
supportive footbed, firm heel support and durable, non-skid rubber
soles. "They give you more flexible feet with each step, better balance
and overall body alignment as well as energized feet and legs," said the
enthusiastic owner of the million dollar woman-owned business in
Huntington Beach.
The popular woman styles come in over 10 colors, including pink,
tangerine, brown and black. The most popular color is black and the
biggest market is New York, Florida and Texas. They also are popular in
Alaska, California and elsewhere. Yoga Sandals Originals 2 has
adjustable toe separators and beaded straps for a customized fit and
style. Yoga Sandals Pedicurz and Comfy Slippers also are very popular,
not just because of their good looks but the comfort they provide.
(There's even a man style Yoga Sandal in tan.)
Gayle's husband, Ben, a former martial arts competitor and instructor,
said the yoga sandals are increasingly popular because of the proper
support they provide. "The four thongs insure the sandal won't slide
around on the foot and there's support that protects the arch," said the
native of Denmark, who met his wife in a martial arts class. "With each
toe gently separated, there's a natural alignment of foot bones and
muscles that help posture and balance."
Positive reviews in "Prevention Magazine," "Yoga Magazine," and others
further the legend and sales of Gayle's invention in the spa, salon,
yoga, health and medical communities as well as with the general
public--constantly looking for ways to help their often neglected feet.
Veteran Yoga Trainer Sandra Sammartino told Gayle that many students
have reported greater foot mobility with her sandals. Podiatric Surgeon
Emma Supple wrote Gayle that her sandals "relieve pressure on the instep
and gently splay the toes, thus easing pressure on the metatarsals and
digital nerves." The National Health & Wellness Club has tested and
recommended them.
In the future, the innovative Beech Sandal Company founder says she
plans on developing toe as well as pedicure socks, orthopedic sandals
and other solutions to help peoples' feet.
A special THANKS to Dr. Gayle Trenberth, who has spent her life helping
others solve their problems. She's now doing it, one foot at a time!
(For more information, visit yogasandals.com.)
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