What's so
hot about a Jeff Doc Lausch? Aviso,
that's what!
You
see these beauties all over the
beach--the Jeff Doc Lausch surfboards
with his smooth design and large
signature on the edge. Lausch is a
surfboard shaper who's worked for Aviso,
a company producing thousands of boards
utilizing great combos of epoxy resins
to create hot shapes and hotter prices.
A shortboard starts around $1000 and
goes up from there.
Like
Surftech known for board molds created
from plugs designed by quality shapers,
Aviso has drawn on Velzy,
Cordell, Lost, and Don and Jeff Johnston
and has pushed the price up knowing full
well that there's a market for boards
that cost more. Aviso was formed by a
family of engineers and designers for
aerospace, and nautical, using
carbon fiber to increase the strength
and flex of its products that require
specific aerodynamics for performance.
Carbon fiber is a main component of the
Avisos and is woven in a cloth that
wraps the molded shape, surrounding
mostly air in an envelope. With no core
or stringer, each Aviso is a carbon
fiber shell held together with epoxy
resin. During the foam crisis that
occurred when the top foam producer quit
and dropped out of the business,
innovations were needed to keep
production levels high to meet demand in
the growing sports market. Aviso came up
with a solution for an industry in which
the owners held a passion as long-time
surfers. Though their boards are
not as durable as their other product
lines, they've created a niche market
solution for the high-end surfer who
wants to spend more money for greater
options in surfing. Flex is redefined in
the boards that have shaken off the old
foam core standards that can slow down a
surfer. Nothing ties the nose to the
tail in a design that allows one area of
to flex while the other does not.
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